Why NorthSouth?

Having spent my working life in both the northern and southern hemispheres, I am also from the south - now living up north.

I like the different perspectives, the contrasts. I like the same things about brands: perspective and contrast: belief and position.

Living at the foot of the Peaks, I enjoy getting out on the bike, breathing the air and connecting with nature.  Being present - in the moment and grounded - gives me time to think and space for clarity; to know where I should be, and what I should be doing.

I still get a kick out of designing; it hasn’t diminished over time, nor has my passion for keeping fit (well, it may have lapsed a couple of times over the years, but I’ve always come back to it…!)

So it made sense to combine the two things that have been omnipresent in my life...

Welcome: NorthSouth Studio - a sport, fitness and wellbeing-focussed brand agency that exists to align what a brand thinks and wants to be, with how it moves and performs in the real world.