Featured Projects

The below brand and campaign creative is a reflection of the experience of the founder of NorthSouth Studio. Some were created in the Southern Hemisphere, some in the Northern Hemisphere.

The project scope ranged from complete brand creations - including naming and brand strategy, through to campaign creative for existing organisations large and small.

Logo with a stylized pink lotus flower and the words 'Core Wellness' written beside it.
A split background with the left side dark red and the right side light pink, each featuring a pink line drawing of a stylized abstract flower with a human figure.
A woman smiling and holding a young girl with a book in her hand, outdoors with pink overlay.
Color palette with three shades of pink: Energy Burst Coral, Deep Burgundy, and Powder Pink, each with their hex color codes.
Black T-shirts hanging on wooden hangers against a light gray background. The front of the T-shirt has a pink logo for 'Core Wellness,' and the back has the word 'Instructor' and a line drawing of a person doing yoga.
A woman walking past a pink and white advertisement poster on a concrete wall promoting Core Wellness. The poster features a smiling woman with the text 'GET ACTIVE, HAVE FUN, FEEL GOOD!' and includes social media icons and the website.

Client: Sahas Yoga

Scope: Identity development

Stylized text logo that reads 'Salvage Your' with partial words visible.
Three stainless steel water bottles with black caps, in pink, white, and black, placed on a gray surface against a gray wall, with the brand name 'Acnus Yoga' printed vertically.
Person holding a tote bag with the text 'sahas Yoga' standing against a colorful wall with red, white, and orange mural patterns.
A color palette chart showing four shades: slate grey, terracotta, emerald green, and a teal blue, each with their respective color codes.
A woman practicing yoga on a black mat with the words "SCHEDULE YOUR SESSION" printed on it, sitting cross-legged with hands together in a prayer position above her head, in a bright indoor space.
A group of people practicing yoga in a room with stained glass windows, focusing on a woman in a red sports top performing a yoga pose.

Client: Heartbeat Fitness

Collection of branding and promotional materials for Heartbeat Fitness, including a tablet displaying a website, flyers and business cards with the Heartbeat Fitness logo and the slogan 'Inspiring Positive Change', a pencil, paper clips, and a small pile of pencil shavings on a white surface.
Collection of branding and promotional materials for Heartbeat Fitness, including a tablet displaying a website, flyers and business cards with the Heartbeat Fitness logo and the slogan 'Inspiring Positive Change', a pencil, paper clips, and a small pile of pencil shavings on a white surface.
A white car with red and black graphics and the words 'Heartbeat Fitness' on the side, parked by a beach with a blue sky and ocean in the background.
Logo of Heartbeat of Fineness with a red heart icon and black and pink text

Scope: Brand Strategy, Naming, Visual Identity

A person standing outdoors on a boardwalk near water, with a cloudy sky in the background. The image has a red circular graphic overlay and white motivational text that reads, 'INSPIRE POSITIVE CHANGE.'
Two people practicing yoga on a beach, kneeling on yoga mats with hands in prayer position, large red heart shape overlaying the image.

Client: Anytime Fitness

Scope: Art Direction, campaign assets.

Client: Undisputed Tszyu

Scope: Brand creation, strategy, visual identity, guidelines, apparel.