Featured Projects

The below brand and campaign creative is a reflection of the experience of the founder of NorthSouth Studio. Some were created in the Southern Hemisphere, some in the Northern Hemisphere.

The project scope ranged from complete brand creations - including naming and brand strategy, through to campaign creative for existing organisations large and small.

A woman smiling and holding a young girl with a book in her hand, outdoors with pink overlay.
A split background with the left side dark red and the right side light pink, each featuring a pink line drawing of a stylized abstract flower with a human figure.
Logo with a stylized pink lotus flower and the words 'Core Wellness' written beside it.

Client: Core Wellness
Scope: Brand Identity, campaign development

Color palette with three shades of pink: Energy Burst Coral, Deep Burgundy, and Powder Pink, each with their hex color codes.
Pink heart illustration on a dark purple background with white text saying 'Get active, have fun, feel good!'
Black T-shirts hanging on wooden hangers against a light gray background. The front of the T-shirt has a pink logo for 'Core Wellness,' and the back has the word 'Instructor' and a line drawing of a person doing yoga.
A woman walking past a pink and white advertisement poster on a concrete wall promoting Core Wellness. The poster features a smiling woman with the text 'GET ACTIVE, HAVE FUN, FEEL GOOD!' and includes social media icons and the website.

Client: Sahas Yoga
Scope: Identity development

Stylized text logo that reads 'Salvage Your' with partial words visible.
Three stainless steel water bottles with black caps, in pink, white, and black, placed on a gray surface against a gray wall, with the brand name 'Acnus Yoga' printed vertically.
Person holding a tote bag with the text 'sahas Yoga' standing against a colorful wall with red, white, and orange mural patterns.
A color palette chart showing four shades: slate grey, terracotta, emerald green, and a teal blue, each with their respective color codes.
A woman practicing yoga on a black mat with the words "SCHEDULE YOUR SESSION" printed on it, sitting cross-legged with hands together in a prayer position above her head, in a bright indoor space.
A group of people practicing yoga in a room with stained glass windows, focusing on a woman in a red sports top performing a yoga pose.
Collection of branding and promotional materials for Heartbeat Fitness, including a tablet displaying a website, flyers and business cards with the Heartbeat Fitness logo and the slogan 'Inspiring Positive Change', a pencil, paper clips, and a small pile of pencil shavings on a white surface.
Collection of branding and promotional materials for Heartbeat Fitness, including a tablet displaying a website, flyers and business cards with the Heartbeat Fitness logo and the slogan 'Inspiring Positive Change', a pencil, paper clips, and a small pile of pencil shavings on a white surface.
A white car with red and black graphics and the words 'Heartbeat Fitness' on the side, parked by a beach with a blue sky and ocean in the background.
Logo of Heartbeat of Fineness with a red heart icon and black and pink text

Client: Heartbeat Fitness
Scope: Brand Strategy, Naming, Visual Identity

A person standing outdoors on a boardwalk near water, with a cloudy sky in the background. The image has a red circular graphic overlay and white motivational text that reads, 'INSPIRE POSITIVE CHANGE.'
Black and white collage with images of fighters and a central emblem featuring an eagle with outstretched wings, a crown, and a silhouette of a fighter inside a shield.

Client: Undisputed Tszyu
Scope: Brand creation, strategy, visual identity, guidelines, apparel.

A motivational quote about engaging the mind and body through fitness for a purpose, displayed in bold distressed letters on a dark background with a faint image of a person lifting a dumbbell and a small silhouette of a person with arms raised.
Black and white brochure or magazine pages featuring images of athletes, promotional messages, and color palettes, with one logo marked 'UnDisputed TSZYU' in red and black.
A pair of red and black boxing gloves, a jump rope with wooden handles, black wrist wraps with red accents, and a black hoodie with a graphic of an eagle and a soldier emblem on the back.
Event poster for 'MOTION Sheffield,' a fitness, health, and wellbeing expo.

Client: Motion Sheffield
Scope: Visual Identity and event branding/collateral

Collage of women engaging in various fitness activities, including weightlifting, yoga, running, and group exercise, with abstract blue and neon green graphic elements.
Poster advertising the Motion Sheffield fitness health and wellbeing expo with a woman lifting a barbell, event date and location, and social media handle. Blue and lime green color scheme.
Three smartphones displaying fitness event advertisements against a bright blue background.
Laptop screen displays purple and white promotional poster for Sheffield's fitness, health, and wellbeing event, with text and graphic design elements.
Large digital screen displaying a welcome message for Sheffield's fitness, health, and wellbeing discovery event, featuring a woman in the background and bright green and white text.